Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
On the heels of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently promoting a “Loyalty Prediction” ad service tool that lets advertisers target users based on predicted behaviors versus past actions.
Facebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences, instead using data that anticipates user behavior and purchases, according to a “confidential” document obtained by The Intercept.
Read more at Marketing Land.
Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!)
That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many of us routinely do so with a suspicious mind. We worry, among other things, that the interface and the terminology associated with Google AdWords is “tricky,” all part of a droning narrative bent on driving up cost-per-click (CPC).
Read more at Search Engine Land.
Senators introduce privacy “bill of rights” to protect consumer data
Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook and Google.
Read more at MarTech Today.
Google’s “More Results” Test Could Spell Drastic Change in Paid Search
“Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button at the bottom of mobile search results pages in favor of a “more results” button—which, when clicked, would load more results on that same page, as opposed to hopping to a new page. These early rumblings reached a crescendo a few days ago, when, as confirmed by Google’s Danny Sullivan, Google began rolling the feature out universally”
Read more at Business 2 Community.
Best Influencer Marketing Strategies for Startups with No Budget
“As stats and studies indicate, visual cues help us better retrieve and remember information. Since our brain processes visual images more easily as compared to words, visuals have an edge over text. We are naturally drawn to colors, contrasting patterns, typography, textures and shapes used in emails and otherwise…”
Read more at Relevance.
Check back next week for more Netsville Internet Marketing picks from across the web!
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