Every Business Faces Challenges With Its Internet Property

Through IPM, a proven MarTech Methodology, we solve our clients’ challenges by:

• Navigating the ever-changing digital landscape


• Expanding their digital touch points


• Increasing the value of their Internet properties


• Taking responsibility of their web development, hosting and marketing solutions


• Applying agile marketing practices to achieve rapid results

The IPM Life Cycle

Internet Property Management (IPM) takes a comprehensive, collaborative approach to managing complex web properties, IPM goes beyond the traditional marketing concept, adjusting quickly to the ever-changing nature of the web. An Internet presence greatest adversary is stagnancy. By applying an iterative, agile approach to the life cycle of an Internet property, it is kept dynamic, relevant, and SEO-friendly through a proven, repeatable process. Working closely with clients for collaborative success, IPM’s main goal is to manage the entirety of this life cycle and nurture the value of a client’s web presence so they have the freedom to focus on what they do best – running their company.

The IPM life cycle is derived from a tested formula that accounts for the inevitable changes of the web – Discovery, Development, Marketing, Maintenance, and Measure, or:

With the customer at the center, an Internet property requires these fields working together for overall success. From analysis, research, and design of the Discover and Develop phases to the ongoing nature of Marketing and Measurement of its successes, the IPM formula maintains a constant revolution of these ideals, never failing to innovate or change courses if necessary. Research and development does not stop at the initial debut of a website nor would a marketing campaign run a successful course without constant checks on its efficacy.



Research, research, research! We analyze and explore the market space to determine the best course of action for your property.


Build, brand, and Plan! We architect the designs and solutions for your property’s success based on the most contemporary constructs and standards.


Expanding Your Online Footprint! We raise the value of your Internet property through the testing, optimization, and application of the latest marketing trends and tactics.


Growth is a never-ending story! We safeguard and cultivate your property, keeping it fresh by embracing iterative change and management.


Gauging your success! Analyzing marketing plays and traffic to measure the best routes towards victory.

The Core Principles of IPM

Supporting the whole of the IPM formula and life cycle are the core principles of the IPM methodology. These key tenets set the tone and expectations of a healthy campaign and provide the backbone to the entire enterprise. With the employment of these principles, a client is given a criterion to his peace of mind.

Iterative Design

IPM projects should be moved forward iteratively. Not only does deploying iterations of websites allow for adjustment and scalability, but search engines reward growth and punish static sites.


Internet Property Managers collaborate with business owners about their plans and goals for their business and their Internet Property to better guide them through the IPM process.

Building Value

IPM believes it should pay for itself. It always seeks to build the value of a client's property.


By utilizing a monthly pricing model, accountability is maintained through an entire contractual term.


IPM does not point fingers to absolve itself of responsibility or to place blame elsewhere. It only seeks to identify a solution to the problem and to get said solution implemented.


The IPM playbook consists of marketing plays that can be executed to further the marketing agenda of a customer.

The IPM Philosophy


IPM is a MarTech methodology for managing the entire life cycle of a sophisticated web presence


Think of us as General Contractors,

But for your Internet Properties


Instead of taking care of your plumbing, electrical, carpentry, and painting needs,

We take care of your web design, database, & eCommerce solutions, managed hosting and Internet marketing needs


Tired of managing your Internet properties?

like – your website, Facebook page, LinkedIn, Twitter, etc.


Then you need to partner with Netsville.

IPM Methodology provides many MarTech Solutions including:


  • Website
  • E-commerce
  • Database
  • Email
  • Hardware, Software, Infrastructure
  • Support & Maintenance

Digital Marketing

  • Media Marketing
  • SEO / Content Marketing
  • Email Marketing
  • Remarketing
  • Customer Centric App
  • Video Production
  • Analyzing and Testing
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