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A couple of week's ago, we discussed the importance of mobile marketing and the positive effects it can have on your business. Today, we'll be delving into the topic further with an exploration of many of the most overlooked mobile marketing facts, from desktop vs. mobile to the overall effects of mobile apps. Website Builder has constructed an impressive infographic looking into over one hundred of these facts in surprising detail. Source: Website Builder...

Good Search Engine Optimization (SEO) is the lifeblood of success on the worldwide web. The proper implementation of SEO basics can give a website the most competitive edge to prosper online and gain new visitors and potential clients. With that said, it can be confusing to institute and difficult to maneuver and maintain leading to many mistakes along the way. To help, Bluehost has created a useful infographic to help you navigate past the most common SEO mistakes. Source: Bluehost Based...

Infographics have often been a creative tool to distill information down to a simple yet effective way to engage and spread a message. From colorful visuals to charts and statistics, infographics are able to communicate several essays worth of facts in a clear, compelling, and concise manner with an end result geared to a more general audience. It's no surprise that they have risen in popularity in the digital age, with many Pinterest boards specifically dedicated to collections...

As the Internet continues to grow and evolve, it's come to the point where it's no longer a minor consideration: if your website isn't mobile friendly, it has little to no chance of succeeding. Where are people checking their email, shopping for necessities (and luxuries), sharing links, and perhaps even reading this blog post? On mobile phones! As sitting down to check emails, surf the web, and wait for pages to load recedes into the not-too-distant past, multitasking...

Is Pinterest for Business alive and well in 2017? With 150 million users, it’s a major sphere of influence for awareness, engagement, and traffic among pinners—which Pinterest describes as “people actively trying to discover and save ideas.” Here are our tips for businesses exploring Pinterest: Use pins to drive action. Each pin and board should include a detailed description with the keywords relevant to your business, a link to your website, and an invitation to learn more or take...

Search Engine Optimization (SEO) is the magic dust (or marketing jujitsu) that ranks your website above other websites with similar or competing content, appealing to potential customers who trust the “top hits” and are disinclined to scroll through lists to reach websites buried at the bottom. Here are our SEO tips for businesses this year: Choose your keywords. Think like your target audience and brainstorm three to five phrases they’d likely use, focusing on those with low...