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Good Search Engine Optimization (SEO) is the lifeblood of success on the worldwide web. The proper implementation of SEO basics can give a website the most competitive edge to prosper online and gain new visitors and potential clients. With that said, it can be confusing to institute and difficult to maneuver and maintain leading to many mistakes along the way. To help, Bluehost has created a useful infographic to help you navigate past the most common SEO mistakes. Source: Bluehost Based...

Infographics have often been a creative tool to distill information down to a simple yet effective way to engage and spread a message. From colorful visuals to charts and statistics, infographics are able to communicate several essays worth of facts in a clear, compelling, and concise manner with an end result geared to a more general audience. It's no surprise that they have risen in popularity in the digital age, with many Pinterest boards specifically dedicated to collections...

As the Internet continues to grow and evolve, it's come to the point where it's no longer a minor consideration: if your website isn't mobile friendly, it has little to no chance of succeeding. Where are people checking their email, shopping for necessities (and luxuries), sharing links, and perhaps even reading this blog post? On mobile phones! As sitting down to check emails, surf the web, and wait for pages to load recedes into the not-too-distant past, multitasking...

Is Pinterest for Business alive and well in 2017? With 150 million users, it’s a major sphere of influence for awareness, engagement, and traffic among pinners—which Pinterest describes as “people actively trying to discover and save ideas.” Here are our tips for businesses exploring Pinterest: Use pins to drive action. Each pin and board should include a detailed description with the keywords relevant to your business, a link to your website, and an invitation to learn more or take...

Search Engine Optimization (SEO) is the magic dust (or marketing jujitsu) that ranks your website above other websites with similar or competing content, appealing to potential customers who trust the “top hits” and are disinclined to scroll through lists to reach websites buried at the bottom. Here are our SEO tips for businesses this year: Choose your keywords. Think like your target audience and brainstorm three to five phrases they’d likely use, focusing on those with low...

How do the most successful websites and marketing campaigns maintain their level of success? While there are many tried and true methods (not to mention high budgets), one of the most effective approaches for gauging what is working and what is not is through A/B testing. Whether it's through sending out two different types of emails to a customer base to analyze which of the two is capturing more attention and clicks, or testing out which...

If pictures are worth a thousand words, video may be worth 1.8 million --  as a study by Forrester reveals. Think about that: videos can convey the information and engagement that requires nearly two million words of text. That kind of rich user experience translates into benefits for Search Engine Optimization (SEO). In fact, adding video to a landing page makes it 53 percent more likely to appear on the first page of Google results. As Jon...

It is the age of the Internet. There is no avoiding it. The Internet has not only changed the face of worldwide communication, but it has also revolutionized how businesses advertise, are discovered, and even how they conduct their trade. With that said, there are NO valid excuses for not having a website in 2016, let alone 2017 next week. Even so, excuses are still made and Rapid Web Launch knocks down each and every one in the...

It might not be the newest game in town, but email is still a dynamic, engaging, and relevant way to connect with your customers. Plus, it’s as effective as it is easy. Here’s why: It reaches your customers on existing platforms. Whether it’s accessed on smartphones, tablets, or PCs, email will reach your audience without the need to invest in or tinker with new technology. In 2014, Pew Research Center found that 52 percent of American cellphone...

MarTech, the melding of marketing and technology, bubbles up pretty often in conversations and collaborations with clients here at Netsville. As a description of initiatives that harness technology resources to marketing goals, MarTech is a keystone of our IPM philosophy that enhances your brand and the presence of your digital platforms and properties. Just as general contractors attend to a range of needs for your house, we tend to the two pillars of your digital properties: technology...

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