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Technical

The Internet of Things is the future of connectivity in our new mobile world and, according to the insightful infographic by WebSiteGuide, that future is already here. From everyday communication devices and transportation to infrastructure and environmental monitoring, our world is constantly bridging the gap between life and the mobile web. Of course, some developments are more surprising than others: Source: WebSiteGuide Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital...

Picture this: you've created your dream website. The content is high caliber, the features are slick and contemporary, and you've implemented a good budget to begin your marketing plan. You're poised for success but suddenly you realize that your site isn't loading quite as fast as expected. In today's fast-paced culture, a load time as little as 5 seconds can seem like an eternity on the net (especially when considering how much the Internet can achieve in...

MarTech, the melding of marketing and technology, bubbles up pretty often in conversations and collaborations with clients here at Netsville. As a description of initiatives that harness technology resources to marketing goals, MarTech is a keystone of our IPM philosophy that enhances your brand and the presence of your digital platforms and properties. Just as general contractors attend to a range of needs for your house, we tend to the two pillars of your digital properties: technology...

Our Digital World is ever changing, always influx, and, like our real universe, it continues to expand. Blink and you’re left behind, like missing out on some inside joke: “What are they all laughing at anyway?” Keeping up with Social Media, for instance, can be a full-time job but so is understanding the technical infrastructure that delivers our favorite sites, videos, and posts daily, let alone our hosting and corporate email. Many small and medium-sized businesses (SMB's)...

Here's something terrifying for Halloween - ransomware! The threat of ransomware has significantly risen with USA Today reporting earlier this year that "attacks against hospitals, schools, government agencies, police departments, businesses and individuals are dramatically increasing." Back in March, for example, three US hospitals were attacked with the Kentucky Methodist Hospital declaring an “internal state of emergency” when all their data was held hostage by a group of hackers. Plus, with international hacking and cybersecurity making headlines in...

It has been well known among webmasters for over a year now that not having a mobile friendly website will severely impact website rankings. Some businesses though choose to ignore it or do not really understand how it can affect their business. They see that their website is functioning, even if it is not mobile friendly, and they instead focus their efforts on non-web assets of their business. Google’s Mobile-Friendliness Algorithm update was implemented in 2015 just...

Your website may have everything set - great content, strong message, working eCommerce - but without proper web design, all those efforts may be moot. As we've maintained, your web design speaks for your website. Without good user experience, all branding and marketing efforts are at risk of losing their overall efficacy and can cost you business. That is why good website design is so important as Red Website Design attests in their infographic below. Source: Red Website Design Based...

A week ago, I found some of my professional pictures for sale on a strange website. Photos that I had worked hard on suddenly on sale for $7 a pop. Needless to say, I was enraged. Just as I was about to go through their contact page (where I would have to submit my name and email), I paused. Something smelled fishy or, more specifically, it seemed like it was a phishing scheme. A little online research...