Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

Security breaches, no longer aberrations, need their own customer journeys

“If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to wake up.

Under GDPR regulations for companies handling the personal data of EU citizens, companies must identify the breach, find out which individuals have been impacted and notify them — all within a 72-hour period.

But those three days probably seem like a luxurious vacation to banks in India, according to Ted Bardusch, chief information security officer of customer engagement hub Usermind.”

Read more at MarTech Today.

With Net Neutrality Repealed ISPs Now Have the Censoring Power of an Authoritarian Government

“It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results. When the art of content marketing combines with the science of SEO disciplines, marketing success is truly guaranteed…”

Read more at Entrepreneur.

How to determine if you’ve been hit by negative SEO

“Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?

For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques.

If you need a refresher or missed the first article, here it is: What Negative SEO is and is Not.”

Read more at Search Engine Land.

SEC says Ether isn’t a security, but tokens based on Ether can be

““In cases where there is no… central enterprise being invested in or where the digital asset is sold only to be used to purchase a good or service available through the network on which it was created,” that digital asset is “out of the purview of U.S. securities laws”, according to William Hinman, the director of the division of corporation finance at the U.S. Securities and Exchange Commission.”

Read more at TechCrunch.

Hey, email marketers — Take a load off and embrace automation

“As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them.

More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to actually press a “send” button.  That’s almost like setting up automatic payments for credit cards and your mountain of bills.”

Read more at Marketing Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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