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IPM

MarTech, the melding of marketing and technology, bubbles up pretty often in conversations and collaborations with clients here at Netsville. As a description of initiatives that harness technology resources to marketing goals, MarTech is a keystone of our IPM philosophy that enhances your brand and the presence of your digital platforms and properties. Just as general contractors attend to a range of needs for your house, we tend to the two pillars of your digital properties: technology...

Managers of bricks-and-mortar properties have an important relationship with tenants and others who rely on them. The best managers encourage open communication, clarify needs, listen to feedback, and find solutions, whether it’s a broken appliance or a ceiling leak. Resolution of such issues doesn’t mean “writing off” the relationship. The same philosophy holds true for our Internet Property Management (IPM) approach, where collaboration with clients is key for us to thrive within our mutual space. The IPM methodology...

Our Digital World is ever changing, always influx, and, like our real universe, it continues to expand. Blink and you’re left behind, like missing out on some inside joke: “What are they all laughing at anyway?” Keeping up with Social Media, for instance, can be a full-time job but so is understanding the technical infrastructure that delivers our favorite sites, videos, and posts daily, let alone our hosting and corporate email. Many small and medium-sized businesses (SMB's)...

With video becoming more and more prominent online, Video Marketing has become one of the most important elements with Internet Property Management (IPM). That is why Netsville offers in-house video production services as an important tool to conquer the ever-changing digital landscape. From short 2-3 minute Business Video Profiles to additional video options such as instructional video series, factory walkthroughs, featured product overviews, and much more. At Netsville, we are dedicated to all aspects of the IPM life cycle ensuring that your web site...

Internet Property Management (IPM) is the model of successful Internet Marketing and is a proven MarTech methodology. Taking a comprehensive, collaborative approach to managing complex web properties, IPM goes beyond the traditional marketing concept, adjusting quickly to the ever-changing nature of the web. Much like a shark is said to die if it stops swimming, an Internet presence's greatest adversary is stagnancy. By applying an iterative, agile approach to the life cycle of an Internet property, it...

Iterative development is one of the key principles of Internet Property Management (IPM). A unique take on traditional project management, the iterative methodology allows for rapid development with the added benefit of good search engine optimization (SEO). Adapting some of the most beneficial traits of agile development, the iterative method focuses on teamwork and success through collaboration with the use of research, testing, and application to release a product in different phases or iterations. By staging a website in iterations, for...

Collaboration is an integral part of the Internet Property Management (IPM) process. Working together with our customers to create an environment that fosters constructive collaboration is important to ensuring that our client’s needs are addressed. IPM companies must work hand in hand with their clients at every step of the process to ensure that the best course of action is taken to progress their Internet property. In IPM, collaboration is multi-tiered with Internet Property Managers constantly discussing new techniques and tactics that...

An Internet Property Management (IPM) company is accountable and takes responsibility for all Internet property-related problems regardless of fault. It takes ownership and seeks to resolve issues. It does not point fingers to absolve itself of responsibility or to place blame somewhere else. It seeks to identify resolutions to its customer’s problems and effectively implement solutions. In today’s business environment there are many instances where the blame game is played, according to the Harvard Business Review “ a...

Awhile ago I wrote about what is Internet Property Management and the benefits to hiring an Internet Property Management company. If you are still not quite sure what Internet Property Management is, check out this quick informational video. Today, I would like to talk about the role of the Internet property manager and how important a quality manager is for achieving online success. One of the biggest reasons to hire an Internet Property Management (IPM) company is you only...

Note: please check out Cybersphere: A Virtual Journey Through the Apocalypse and Object-Oriented Programming to read the first part of this series. Having established Cybersphere as an interactive, virtual reality cyberpunk novel, Jonathan Baird and the rest of the Virtual Visions team (whose members included Baird, Mel Stanley, Dan Buford, Ron Straight, and Micah Brandon, Netsville's current VP of Systems) began to explore ways to develop it further. "We were all in college and [Cybersphere] became our platform...

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