With the customer at the center, an Internet property requires these fields working together for overall success. From analysis, research, and design of the Discover and Develop phases to the ongoing nature of Marketing and Measurement of its successes, the IPM formula maintains a constant revolution of these ideals, never failing to innovate or change courses if necessary. Research and development does not stop at the initial debut of a website nor would a marketing campaign run a successful course without constant checks on its efficacy.
Supporting the whole of the IPM formula and life cycle are the core principles of the IPM methodology. These key tenets set the tone and expectations of a healthy campaign and provide the backbone to the entire enterprise. With the employment of these principles, a client is given a criterion to his peace of mind.