Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Time for brands to take customer data personally
“Seven in 10 consumers expect a personalized experience from the brands they encounter,according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014.
While that’s not shocking, this need for personalization can impact a customer’s loyalty and is a challenge that brands big and small still struggle with daily.”
Read more at MarTech Today.
How to outdo the PPC robots in shopping ads
“Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond.
There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible before letting the machines take it from there.”
Read more at Search Engine Land.
How the acceleration of AI will drive digital transformation: Automation and personalization
As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps expanding. We are in an era of unprecedented opportunity, and much of the growth we experience over the next decade will be driven by artificial intelligence. In fact, PwC predicts that AI will add $15.7 trillion to global GDP annually by the year 2030.
Read more at MarTech Today.
Behavioral triggered emails: Not just for e-commerce anymore
“From Tom and Myspace in 2003 to Mark Zuckerberg and Facebook in 2004, social media has become part of the fabric of society. Almost a decade and a half later, the list of social media networks continues to grow, making it harder to compete through the noise. According to Statista, only 24 percent of the U.S. population had a social media profile in 2008. The current social landscape makes it feel like every…”
Read more at MarketingLand.
Congressional Leaders Press Zuckerberg On Political Bias, Data Collection At Facebook
cofounder and CEO Mark Zuckerberg completed his second and final day of Congressional testimony on Wednesday, in a hearing before the House Energy and Commerce Committee. Lawmakers opened the hearing by noting its purpose was to examine “breaches of trust” by Facebook and the broader relationship between tech companies and their users.
Read more at Forbes.
Check back next week for more Netsville Internet Marketing picks from across the web!
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