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Social Media

Is Pinterest for Business alive and well in 2017? With 150 million users, it’s a major sphere of influence for awareness, engagement, and traffic among pinners—which Pinterest describes as “people actively trying to discover and save ideas.” Here are our tips for businesses exploring Pinterest: Use pins to drive action. Each pin and board should include a detailed description with the keywords relevant to your business, a link to your website, and an invitation to learn more or take...

Hashtags have evolved over the last decade as a fantastic tool to gain impressions and activity on almost every major social media platform such as Twitter, Facebook, Google+, and Instagram. We've touched upon the importance of hashtags many times, such as our Hashtagging 101 guide, but today we're going to be delving deeper into the best ways to use and not use hashtags in your social media campaigns. The infographic below, created by Think Creative, outlines these do's and don'ts...

Last week we explored how social media analytics and Google analytics are not equal but what do you do if you're posting often and your social media numbers aren't moving much at all? One of the first questions you should ask youself is if you are posting at the wrong time. Each social media platform has its own unique flow and timing your posts so they can catch their prospective waves before they break can make a significant difference to...

As a businessperson, it is vital to properly note the return on investment of your all your business activities. You want to know that the efforts you put in are providing a beneficial return. A good strategy is to set the proper objectives for measuring the business’s performance and tracking the progress. One of these objectives is analyzing social media efforts. Typically a business has a website and a number of social media accounts because they...

With social media playing a far more important role in today's society, it can be quite staggering to observe how the numbers for each platform have changed this year. Just note how many times Facebook was mentioned in last night's presidential debate. Global Media Insight has counted up the stats of the world's top 9 social media platforms in the infographic below going so far as to even rank them by country usage! Source: Global Media Insight Based in Rochester, New...

First announced back in May, Twitter's new rule changes are finally rolling out now: 140 characters are worth more today than yesterday. Character counts will no longer be gobbled up by images, videos, gifs, or polls. In fact, any media you may want to attach to your tweet will not count against your character limit nor are names or quoting tweets. The only major exception so far are attached links which will still ding you by 23 characters. Twitter Extension One of the...

Last week, we briefly touched upon the cat-and-mouse battle between Facebook and Adblock. Described by some as an "arms race," Facebook and Adblock have been joined in a heated battle over Facebook's decision to block Adblock from blocking sponsored ads on the platform. With Facebook looking to service more ads in their live-streaming, the platform is heading into a more advertising-heavy direction with Wall Street expecting their shares to jump more than 20% over the next year...