Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

SEO is More Than a Numbers Game. The Real Goal is Engagement.

“The goals that are typically established for an SEO campaign are often aligned with a numbers-driven strategy and closely tied to the vagaries and constantly changing rules of the Google algorithm. Those goals are fundamentally flawed. The primary goals of most SEO…”

Read more at Entrepreneur.

Google Adwords Extensions

“The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry and so low that anyone can simply create adverts and start generating targeted traffic within minutes. All of this means that your adverts need to work harder than ever to stand out and attract that…”

Read more at Business 2 Community.

Google’s Big Gamble on Ad Blocking and Why You Should Care

“You click a link to an article or blog post. The page takes an extra second to load, and you already know what to expect: chaos. Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and it starts blasting terrible music of its own accord. Breaking a…”

Read more at Marketing Land.

5 Mindset Mistakes You May Be Making When It Comes to SEO

Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got…”

Read more at Search Engine Land.

Instagram Adds a New Creative Way to Reply to a Photo or Story

“Instagram inception, here we come. If somebody sends you a photo or video in a private conversation on Instagram, the app will now let you play around with the original photo so that you can reply in a creative way and keep the context of the conversation. If you receive…”

Read more at TechCrunch.

Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.