Best of the Week (3/12 – 3/16)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Amazon is hiring 1,147 people for its Alexa business unit alone, says Citi Research in a new report. That’s more than Google is hiring for product and technical roles across the entire Alphabet conglomerate, including YouTube, Waymo, Google Fiber, and — of course — the main money maker in the Alphabet empire: the original Google.
Read more at Forbes.
Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand], Google will show the answer, then show a button below the answer to load the search results. Google claims they are doing this on serches where users “rarely use actual search results.”
Read more at Search Engine Land.
In the past week, a three-year-old social media platform called Vero suddenly went viral, and no one can quite figure out why. Vero means “truth” in Latin, and is named because of its absence of an algorithm that would dictate whether your followers see your content or not. If the platform takes off, it could be a game changer for businesses who are currently struggling to reach their audience on social media.
Read more at KRQE.
The landscape of MarTech continues to evolve at an extremely fast pace as companies push out new marketing technologies, promising to be lastest and greatest in driving engagement with customers. Lately, there has been growing interest in automated machine learning, or AutoML, which automates the task of understanding customer data and then using that data to provide individualized marketing offers.
Read more at Forbes.
The use of chatbots by large businesses has exploded in the past year, and this trend is expected to continue in the coming year as smaller businesses take advantage of newer, low-cost bots that do not require any special knowledge to build and implement. In fact, it is estimated that financial institutions will be able to automate up to 90 percent of their interactions with customers through the use of chatbots by 2022.
Read more at BusinessLine.
Check back next week for more Netsville Internet Marketing picks from across the web!
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