Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
5 Successful B2B AdWords Best Practices For Any Company
“AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks…”
Read more at Search Engine Land.
3 Tips for Cost-Effectively Managing LinkedIn Ads
“Marketers have some doubts about LinkedIn advertising, to say the least. At the start of a session on LinkedIn Ads in a recent Hannapin Marketing webinar, attendees were asked ‘What is your experience with LinkedIn Ads?’ The majority response — representing 52% — was a tentative ‘Maybe. We’ll see.’ Of the 46%…”
Read more at DMN.
Is Retargeting Dying?
“Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly…”
Read more at Martech Today.
Why Google’s Record $2.7 Billion EU Fine Is Such a Big Deal
“Google was slapped with a record $2.7 billion fine on Tuesday by European regulators over charges the company unfairly elevated its Google shopping business over competitors’ advertisements. The European Union’s ruling gives Google 90 days to make changes or risk paying fines as steep as 5 percent of Alphabet’s…”
Read more at NBC News.
10 Laws of Social Media Marketing
“Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing…”
Read more at Entrepreneur.
Check back next week for more Netsville Internet Marketing picks from across the web!
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