Best of the Week (6/25 – 6/29)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Facebook, Google and Microsoft push users away from privacy-friendly options on their services in an “unethical” way, according to a report by the Norwegian Consumer Council.
It studied the privacy settings of the firms and found a series of “dark patterns”, including intrusive default settings and misleading wording.
The firms gave users “an illusion of control”, its report suggested.
Read more at BBC.
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security measures and reducing the amount of content from bad actors is paying off.
Read more at MarketingLand.
“Marketers, you know the struggle. Your execs ask every day (despite having access to dashboards): “How’s the pipeline accelerating?” And, in the next meeting: “What are we doing to deliver great customer experiences?” (because they read a Harvard Business Review article on the importance of customer experience last night on the plane).
These dual, sometimes opposing, goals can frustrate the heck out of marketing teams. Worse, they can create an unproductive, rudderless marketing organization that becomes ineffective at both.”
Read more at Martech Today.
“Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly active users and is responsible for 85 percent of all e-commerce orders.
But it’s more than just e-commerce stores, in April of 2017, Facebook announced that there were over 5 million active advertisers using their ad platform. And there are success stories from the Orlando Magic which got 52 times their return on investment (ROI) on Facebook Ads, to Jimmy Beans Wool a 7x ROI, and even The Museum of Science in Boston with a 3x ROI.”
Read more at Business2Community.
In the ever-evolving digital economy, fortune favors the curious. It also favors those who know how to make good use of data—the black gold of digital business.
“It’s a great time to be a database developer,” says Jorge Rimblas, a database developer who spoke at the recent ODTUG Kscope technology conference in Orlando, Florida. “But you have to keep learning” to stay on top.
Read more at Forbes.
Check back next week for more Netsville Internet Marketing picks from across the web!
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