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You've just filmed and edited a brilliant business video. "This one has the potential to go viral," you say to yourself hopefully. You've uploaded it with the best title you can think of, packed it with trending YouTube tags and keywords, and shared it with everyone on your company email list. What's the next step? The answer would be the Measurement step in our Internet Property Management life cycle. comScore has put out a helpful infographic (below)...

When we say that the future of Internet Marketing is MarTech Management, it is far from an understatement. As per Lenati's infographic below, over 50% of industries today are applying MarTech methodologies - a number that is exponentially growing at a dizzying rate. Combining the strategies of marketing, technology, and management, MarTech is designed to fully take advantage of online digital opportunity. As illustrated, the first key steps on the road to MarTech success are the applications...