Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

Why Your Website Needs a Strong About Page

“It’s no surprise a strong website is imperative in today’s economy. Research shows:

  • 81 percent of shoppers research online prior to making big purchases
  • 78 percent of local mobile searches result in offline purchases
  • 71 percent of B2B researchers begin with a generic search.

Across the board, people in all industries are turning to company websites for information about businesses they may want to work with. Does your website provide all the details they’ll need to be convinced to choose you? This is vital to your marketing efforts!”

Read more at Business2Community.

How to create catchy, effective subject lines for link outreach

“In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not getting a single reply.

None. Zero. Nada. Nichts.

Perhaps a bunch of those initial emails landed on seldom-used inboxes, or maybe some of the people on your list are not the right people to contact about your content.

At this point, most of us will sit down and build another list. It makes sense, right?”

Read more at SearchEngine Land.


5 PPC mistakes you’re probably making in your campaigns

“Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.”

Read more at MarTechToday.

5 Google Optimize tests to take AdWords to the next level

Pay-per-click (PPC) advertising often focuses too much on the click.

It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important.

That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now way easier to do, which means that we can do so much more with all of those clicks that we’re paying for.

Read more at SearchEngineLand.

California ballot measure could become ‘America’s GDPR’

“Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November.

After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present it as a vehicle for consumers to reclaim control over their personal data.”

Read more at MarTech Today.

Check back next week for more Netsville Internet Marketing picks from across the web!
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