Best of the Week (7/2 – 7/6)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Despite the Cambridge Analytica scandal, a new study has revealed that consumers are much more likely to entrust their personally identifiable information (PII) to Facebook and Google than smaller ad tech firms.
Based on a study using replica websites featuring various opt-in request types on over 1,200 adults, the findings from Smartpipe and PSB Research found that consumers were more likely to opt-in to their data being used by big names.
Read more at Marketing Tech News
With so many e-commerce web hosting solutions out there to choose from, it can be tempting to go with the first one you see. And while you could get lucky and have no issues with your choice years down the road, it’s not a bet most of us should be willing to take.
It’s best to research this issue ahead of opening your online store – and these are the reasons why.
Read more at Entrepreneur
Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following criticism that its latest ad policies make it hard for publishers to earn money.
In a model already employed by competitors such as Twitch and Patreon, the platform will let publishers with more than 100,000 fans charge $4.99 a month for access to exclusive content, while those with over 10,000 followers will be able to host live-streamed “premieres” and advertise merchandise beneath their videos.
Read more at MarketingTech
California Governor Jerry Brown signed a bill Thursday that will give residents of that state the highest level of data privacy protection in the nation. The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or disclosing their personal information.
A similar initiative was intended to be on the ballot in November. But with the heightened awareness around data management in the wake of events such as the Facebook/Cambridge Analytica debacle, legislators took the matter into their own hands. Facebook itself seemed to see the writing on the wall when it dropped opposition to the law in April. The law levies steep penalties for companies that do not comply.
Read the Rest at Martech Today.
The world of social media is vast and full of potentially useful conversations for brands.
On social media, consumers often freely offer what amount to reviews, product insights, and even content marketing for the brands that they purchase from. The only catch is that brands don’t know exactly where these conversations are taking place.
Read more at Econsultancy
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.