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Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! 4 Critical Areas to Consider When Performing AdWords Audits "Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! 6 Personal Branding Rules to Being Popular and Profitable "One of the things that frustrates me to no end is when entrepreneurs strive too hard to build a personal brand or become an influencer before...

Google recently rolled out its new Expanded Text Ads changing the existing face of paid ads on its search results pages. With a harder focus on informative content and sleeker URL design, Google's latest iteration allows more possibility for businesses to hone their advertising messages more effectively. With the announcement, Google released a detailed guide of its changes: Expanded text ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind....

Google announced recently at the Google Performance Summit some of the biggest changes to AdWords, well, since they launched AdWords. The changes will have some obvious, and some not so obvious, effects on large and small advertisers alike, with the most significant changes being: Expanded text ads, increasing their character limitations Adding Bidding levers for all devices Similar audience search Dynamic display ads on mobile GDN targeting expanding to other ad agencies The new expanded text ads...

When it comes to Internet Marketing, Facebook and Google offer some of the most powerful tools available, capable of reaching mass markets and audiences at the click of a button (and the frequent inputting of your credit card). In a perfect world, a small business would be far more benefited by applying both platforms to their marketing campaigns but being that this can easily be a costly venture, often a hard choice has to be made....

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