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Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Why Won't My Customer Call Me Back? "In our world is a cult of immediacy. Smart phones, instant messages, texting, email and whatever the evil Tech Lords will think up next keep us forever glued...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Are You Leveraging These Underutilized Google Analytics Features? "If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! 6 Business Types That Reap the Most Reward From Local SEO "National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Social Ad Spending Poised To Pass Newspapers "Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia, released on Monday. While impressive,...

Last week, we briefly touched upon the cat-and-mouse battle between Facebook and Adblock. Described by some as an "arms race," Facebook and Adblock have been joined in a heated battle over Facebook's decision to block Adblock from blocking sponsored ads on the platform. With Facebook looking to service more ads in their live-streaming, the platform is heading into a more advertising-heavy direction with Wall Street expecting their shares to jump more than 20% over the next year...

Video Ad-Marketing has been growing throughout 2016. From Twitter to Facebook to, most recently, Pinterest, promoted video ad-marketing has been exploding, but how critical is it to your business and is it worth the cost? The answer is: it depends entirely on your budget and social platform choice. This week, for instance, Pinterest rolled out its promoted video option.  "This is a focused effort from the company to make a much bigger bet on video," states Jon Kaplan, head...

Google recently rolled out its new Expanded Text Ads changing the existing face of paid ads on its search results pages. With a harder focus on informative content and sleeker URL design, Google's latest iteration allows more possibility for businesses to hone their advertising messages more effectively. With the announcement, Google released a detailed guide of its changes: Expanded text ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind....

There is little surprise in discovering that men and women use social media platforms differently. In the last five years, the overall usage gap has decreased but the remaining disparity leaves much to consider from a marketing perspective especially considering that certain platforms such as Facebook and Pinterest still maintain large differences between the genders. When it comes to advertising, the distinctions are more stark. In an eye-opening infographic, Digital Cloud takes a closer look at some of these differences and...

Google announced recently at the Google Performance Summit some of the biggest changes to AdWords, well, since they launched AdWords. The changes will have some obvious, and some not so obvious, effects on large and small advertisers alike, with the most significant changes being: Expanded text ads, increasing their character limitations Adding Bidding levers for all devices Similar audience search Dynamic display ads on mobile GDN targeting expanding to other ad agencies The new expanded text ads...

As has been predicted for many years, Online Advertising is poised to finally overtake TV Advertising by the end of 2016. With the web just a finger swipe away, the online media market has become a necessity for business growth with younger demographics overwhelmingly favoring the platform over traditional advertising gateways such as, in addition to television, radio and print media. As a striking impetus for a strategic Internet Property Management campaign, it is clear now more than ever that...

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