Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Six Google Shopping opportunities you may be overlooking
“As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget.
The answer is competitive search intelligence: understanding where your spend will have the most impact, identifying your strengths and your competition’s weaknesses, discovering hidden (and cost-effective) opportunities and eliminating waste.”
Read more at MarTech Today.
How to use domain names for marketing
“Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business.”
Read more at Search Engine Land.
How to Get the Most Out of Your LinkedIn Advertisements [Video]
“Like many social media channels, LinkedIn can be an affective way to draw people’s attention to your business. But the platform is notably different from advertising on Facebook or Instagram.”
Read more at Entrepreneur.
Family claims their Echo sent a private conversation to a random contact
“Google’s holding its annual conference for marketers today in San Francisco, and to kick it off they’re announcing some new tools advertisers can use. One of them promises to tie your offline credit card data…”
Read more at TechCrunch.
Email: The oft-overlooked backbone of successful content marketing & SEO
“As a platform, email has become such a norm that unless you’re a regular and devout practitioner, you may not appreciate its immense reach and utility. Especially in this day and age, with Snapchat filters, Instagram stories, AR displays and the like, email’s allure has definitely diminished in the red-hot glow of these sexier newcomers.”
Read more at MarketingLand.
Check back next week for more Netsville Internet Marketing picks from across the web!
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