Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

The Best Days to Send Email Campaigns and Other Email Marketing Tips

“Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy. Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter…”

Read more at Entrepreneur.

Six Social Media Marketing Trends to Stay on Top of in 2017

“As a marketing director, I’ve been focused on planning our company’s social media marketing strategy for 2017. In doing so, I’ve been paying attention to areas of social media marketing that are trending for the upcoming year. Here’s what I’ve gathered that may help inform your own company’s social media strategy…”

Read more at Forbes.

In a First, Facebook Overtakes Google Mobile Ad Network in ROI

“Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a higher return on investment (ROI) compared with Google AdWords, according to a study released Tuesday…”

Read more at MediaPost.

5 A/B Testing Resolutions You Should Embrace in 2017

“Quick, insightful ideas to take your A/B testing a notch higher. A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017…”

Read more at Marketing Land.

4 Key Interplays Between Marketing Newsletters & Your Website

“There’s a clear balance that needs to be achieved with email newsletters. A 2016 review by Econsultancy showed that three-quarters of companies agreed that email offers “excellent” to “good” return-on-investment (ROI), but then again, data from HubSpot acknowledges that seventy-eight…”

Read more at Business 2 Community.

Check back next week for more Netsville Internet Marketing picks from across the web!
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