Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!


Google’s Search Index Hits Over 130 Trillion Pages and Documents

“In less than four years, Google’s search index has grown by more than 100 trillion new pages. Google has updated the How Search Works page to say they now have over 130 trillion pages in their search index. The page reads, “Search starts with the web. It’s made up of over 130 trillion individual pages and it’s constantly growing.”

“That figure is up by 100 trillion pages from when Google first launched this web page back in March 1, 2013. In fact, the original blog post from Google shows the metric of pages indexed back then, which was less than four years ago, to be only 30 trillion pages…”

Read more at Search Engine Land.


Community Marketing 101

“Marketing in an online community is one of the most effective ways to garner brand loyalty. But failure to follow these basic guidelines could position you for opening Pandora’s box. Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen.

“As a marketer, it’s easy to look at a community devoted to something related to your brand and see green. However, if you plunge into a community with your marketing hat on, there’s a good chance things will go awry. Even the perfect community for your brand can morph into Medusa with the wrong approach, which is why we’re here to share some secrets…”

Read more at Marketing Land.


3 Reasons Why Email Is Your Content Marketing Best Friend

“Email marketing has received its fair share of bad press over the years. Once the golden child of marketing communications, declining open rates led to much soul searching and the widely touted claim that consumers are annoyed by intrusive commercial messages arriving in their inboxes. It seemed that email’s days were numbered.

“Step into the limelight, social media. As email fell out of favour, social’s star was firmly in the ascendant. Early adopters were quick to praise this new marketing channel as the most effective way to reach today’s discerning stakeholder, and many more were wooed by the promise of unprecedented levels of engagement…”

Read more at Business 2 Community.


Facebook Overhauls Ad Metrics, Admits 4 Bugs and Errors Led to Misreported Numbers

“Facebook has been posting big gains on the back of advertising this year, but it looks like not all is well in the world ad metrics on the social network. Today the social network admitted that it has discovered some bugs and errors in its system that have led to misreporting numbers across four products, including Instant Articles, video and Page Insights.

“While coming clean on the bugs and errors, Facebook also said that it was putting several new measures into place both to fix those and bring in outside groups to provide more measurement to advertising and other clients, including the creation of a Measurement Council and more third-party verification…”

Read more at TechCrunch.


Native Advertising, The New Marketing Workhorse

“Marketers in US and Europe continue to flock to native and programmatic advertising formats. Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and conversion rates, because they offer visitors more than just a hard sell.

“A native ad is a piece of content that looks and feels like an editorial article. Advanced algorithms enable advertisers to dynamically position their native ads next to similar or related content on the web. Consumers are more likely to engage with a sponsored article that provides them with relevant new information than with a traditional banner ad, and they are more likely to share it with friends…”

Read more at Marketing Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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