Best of the Week (10/3 – 10/7)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
“Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s ‘advanced’ tools offer exactly that. You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too.
“WordPress.com announced Monday a small set of what it’s calling ‘Advanced SEO Tools,’ and if you’ve been doing SEO for even a little while now, it should make you smile. It’s a trio of tools that includes…”
Read more at Search Engine Land.
“If Facebook were to place an ad, it would read something like this. Wanted: Facebook users to buy and sell stuff.
“On Monday Facebook is launching Marketplace, its version of the local rummage sale, and it’s trying to coax its 1.71 billion users to hunt for new treasures or declutter their closets, moving more forcefully than ever onto the turf of Craigslist, eBay and other online services that help people peddle that designer coat, vintage car or gently used couch.
“The Marketplace icon will now appear at the bottom of the screen on the Facebook mobile app on iOS and Android in four countries: the U.S., the United Kingdom, Australia and New Zealand. It’s also being tested in Chile…”
Read more at USA Today.
“It’s not enough to make a great product. People have to want it. Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning. Tellingly, 42 percent fail because they created a product no one wanted to buy.
“And there’s a lesson there: No matter how good your idea, you need to make sure there is a market out there that wants to experience your vision — not the other way around. That’s why researching your idea is just as critical as having it to begin with…”
Read more at Entrepreneur.
“Shopify was early to bring its merchants the ability to converse directly with customers via Facebook Messenger, and now it’s launching the ability to actually sell directly within messages between stores and customers.
“The integration works by giving customers a “Shop Now” option when they start a conversation with any Facebook Business Page store using Shopify’s Messenger sales channel, which will bring up the merchant’s entire product catalog and let them tap through to browse and buy, completing purchases via Shopify’s checkout portal, which actually operates completely within Messenger so there’s no round-trip needed…”
Read more at TechCrunch.
“The new look is meant to emphasize the ad copy by reducing design elements. Google is testing a new look for text and link ads for AdSense publishers.
“In a post, Google said, ‘The new look introduces a minimalist design that brings the focus back on the text content.’ The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions…”
Read more at Marketing Land.
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.