Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

How Much Should You Really Be Spending on Influencer Marketing?

“As more and more companies consider investing in influencer marketing, the question that repeatedly arises at conferences, dinners and client meetings is: How much should I spend on influencer marketing? And, not only that, but how much do I need to spend to make influencer marketing effective? Starting at $20,000, if you’re working with an agency…”

Read more at Entrepreneur.

Facebook Will Block Advertisers From Changing Link Previews, But Hasn’t Yet

“In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced…”

Read more at Marketing Land.

How to Create a Marketing Funnel That Will Increase Sales and Profits

“It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can be used to successfully move consumers through the marketing funnel…”

Read more at Entrepreneur.

3 Reasons SEO is the Account-Based Marketer’s Secret Weapon

“Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound…”

Read more at Search Engine Land.

How to Transition from Customer Engagement to Customer Partnership

“When customer engagement strategies are implemented right, it allows for companies to continue to support the success of customers and keep building relationships within an account. These engaged customer have a better chance at upsell and cross-sell…”

Read more at Business 2 Community.

Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.