Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
ROI Beyond Likes and Shares: 5 Ways Calls Validate Social Ad Spending
“Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase of 20.9 percent in the social media share of marketing budgets over the next five years.
“Facebook has already experienced this influx of advertising money, recently reporting a year-over-year increase in ad revenue of 57 percent. Yet only 3.4 percent of the surveyed marketing executives recognize that social media contributes ‘very highly’ to their company’s performance…”
Read more at Marketing Land.
Angry Advertisers Hope to Seal Fate of Online Ad Fraud
“Like many others, Bob Liodice is angry: He’s had enough of being robbed by online advertising.
“He’s the president and CEO of the Association of National Advertisers (ANA), which estimates that online advertising fraud could top US$7 billion this year.
“Liodice and other industry figures are so angry about advertising fraud that they’re hoping to stamp it out with a new certification program…”
Read more at IT News.
Zuckerberg is Dictator of the World’s Largest Nation, Pirate Bay Founder Says
“Facebook has grown so dominant that it is one of the world’s largest nations, and co-founder and CEO Mark Zuckerberg is effectively the dictator of that country, according to Peter Sunde, the co-founder of the Pirate Bay file-sharing site.
“Sunde made his remarks during an interview with CNBC at a conference in Amsterdam organized by The Next Web. ‘Facebook is the biggest nation in the world and we have a dictator, if you look at it from a democracy standpoint,’ Sunde said. ‘Mark Zuckerberg is a dictator. I did not elect him. He sets the rules…'”
Read more at Fortune.
Ads Not Performing? Strategies to Steal from the Email Marketing Playbook
“Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers.
“I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future…”
Read more at Marketing Land.
Snapchat Tops Twitter in Daily Users
“Step aside, Twitter: 4-year-old Snapchat has surpassed Jack Dorsey’s microblogging service in daily usage, according to a report from Bloomberg.
“Citing unnamed people familiar with the matter, Bloomberg on Thursday reported that 150 million people are now using Snapchat every day, up from 110 million in December. Meanwhile, the site’s sources estimate that Twitter has fewer than 140 million daily active users…”
Read more at Entrepreneur.
Check back next week for more Netsville Internet Marketing picks from across the web!
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