Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
How to Use Google Analytics Audience Data to Make Media and Marketing Decisions
“Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings.
“Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the tools needed to maximize the value of their media investments and web traffic data…”
Read more at Marketing Land.
5 Harsh Truths About the Internet Marketing World
“Everywhere you look, you are inundated with advertising for various products and services from Internet marketers. You can’t scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You want to grow your business and create freedom so these offers are tempting.
“The scariest part of the Internet marketing world today is all the money that is being spent on coaches, courses and digital information products that only deliver hype. It’s a great opportunity for online entrepreneurs to grow revenue but there are more than a few bad apples (as in any industry) that are hurting the reputation of the industry in general. Here are five hard realities of the Internet marketing world today…”
Read more at Entrepreneur.
Facebook ‘Trending’ Section Makes Editorial Gaffe After Changes to Reduce Political Bias
“Facebook’s newly-tweaked “Trending” module, barely three days old, has already made its first big gaffe: promoting a seemingly baseless article about Fox News host Megyn Kelly.
“The article, which features the headline “Fox News Exposes Traitor Megyn Kelly, Kicks Her Out For Backing Hillary,” was added to the trending section over the weekend, according to a source at Facebook, who said that it was reviewed on Monday and removed…”
Read more at Yahoo News.
Behavioral Targeting is Coming to Snapchat
“Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social.
“Snapchat reportedly told investors earlier this year that it plans to generate a billion dollars in revenue in 2017, which would represent a three to four-fold increase over its revenue projections for this year…”
Read more at ClickZ.
YouTube Tightens Ad Rule Enforcement, Demonetizing Numerous Videos
“YouTube has begun a new initiative to tighten enforcement on which videos can be monetized and which can’t be.
“Beginning late Wednesday night into Thursday morning, YouTube began removing monetizing from many videos from small to large content creators based on renewed enforcement of community guidelines. The list of ‘content that is considered inappropriate for advertising’ includes..”
Read more at TechnoBuffalo.
Check back next week for more Netsville Internet Marketing picks from across the web!
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