Best of the Week (6/27 – 7/1)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
“Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach. Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop.
“Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in order to drive relevant traffic to your site. While there are a number of schools of thought when it comes to the types of keywords we should use, I want to walk you through the seven types we use at my company and how we use them in all areas of our SEO strategy…”
Read more at Search Engine Land.
“Facebook is testing a new option designed to highlight the company’s ability to handle person-to-person payments through its Messenger chat application. The company confirmed it has added a new option in its flagship app’s main navigation titled “Send or Request Money.” The feature will move Facebook users into Messenger in order to manage payments, or it sends them over to the App Store to download Messenger, if it’s not already installed.
“Messenger’s support of peer-to-peer payments is only available in the U.S. for the time being, so the new “Send or Request Money” feature is only being shown to U.S. Facebook users, we understand. The test began two weeks ago…”
Read more at TechCrunch.
“A new security setting in Google lets users opt-in to allow its tools to use all the information associated with their account — search, YouTube, Gmail, Chrome, Maps, Home — to inform the ads seen across the Web.
“While Google already does this within its own services, the new service pools data from across the Web and mobile devices…”
Read more at MediaPost.
“Threatened by lower engagement rates, Facebook is fiddling with its News Feed algorithm to favor posts from users’ friends and family.
“In the short term, the change could negatively impact publishers that rely on exposure in users’ Facebook feeds for viewership. In the long term, however, more engaged users could be in the publishers’ best interests…”
Read more at MediaPost.
“Google announced on Snapchat today that Android N, the latest version of Android, will now go by Android Nougat. The announcement comes after the company said at I/O last month that users could submit suggestions for the name online…”
Read more at The Verge.
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.