Best of the Week (6/20 – 6/24)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
“Instagram has announced that it has reached the milestone of 500 million monthly users. That’s a commonly used metric that has its limitations when it comes to tracking just how engaged users are with a given app, but Instagram says that over 300 million of those people use the service every single day…”
Read more at The Verge.
“Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
“Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA)…”
Read more at Search Engine Land.
“Twitter-owned Vine rose to prominence with its looping 6-second videos, a creative constraint that created a notably diverse and entertaining playground. But almost four years after launching, the company has seen its early lead in social video evaporate in the face of competition from the likes of Facebook, Snapchat, and newer players like Musical.ly. In part that’s because the platform hasn’t evolved: while vines are organized differently in the app than they used to be, it’s fundamentally still a place to watch 6-second loops. That begins to change today as the company rolls out video attachments of up to 140 seconds, allowing for longer clips that effectively turn the vine itself into a movie trailer…”
Read more at The Verge.
“Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content.
“New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to make something “go viral.” It turns out some emotions are extremely effective at driving people to share due to the levels of arousal and dominance they ignite…”
Read more at Marketing Land.
“Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk about is still the dominant form of brand communication among consumers.
“In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk, down from 77% in 2008, according to word-of-mouth marketing researcher Engagement Labs’ Keller Fay Group…”
Read more at MediaPost.
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.