Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!


Social Ad Spending Poised To Pass Newspapers

“Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia, released on Monday. While impressive, it’s worth keeping in mind that the apparent shift in favor of social media is also partly the result of continuing declines in print ad spending…”

Read more at MediaPost.


As a Local Business, You Have to Own Your Own Back Yard

“The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first. As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault…”

Read more at Search Engine Land.


8 Ways to Improve Your Email Marketing Performance

“Email marketing provides you with a lot of data to evaluate performance and make improvements. Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue…”

Read more at Entrepreneur.


SEO Trends to Prepare for in 2017

“Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year.

“There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017…”

Read more at Search Engine Land.


Instagram Story Links Get 15–25% Swipe-through Rates for Brands, Publishers

“Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook…”

Read more at Marketing Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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