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IPM Tag

MarTech, the melding of marketing and technology, bubbles up pretty often in conversations and collaborations with clients here at Netsville. As a description of initiatives that harness technology resources to marketing goals, MarTech is a keystone of our IPM philosophy that enhances your brand and the presence of your digital platforms and properties. Just as general contractors attend to a range of needs for your house, we tend to the two pillars of your digital properties: technology...

Managers of bricks-and-mortar properties have an important relationship with tenants and others who rely on them. The best managers encourage open communication, clarify needs, listen to feedback, and find solutions, whether it’s a broken appliance or a ceiling leak. Resolution of such issues doesn’t mean “writing off” the relationship. The same philosophy holds true for our Internet Property Management (IPM) approach, where collaboration with clients is key for us to thrive within our mutual space. The IPM methodology...

Internet Property Management (IPM) is the model of successful Internet Marketing and is a proven MarTech methodology. Taking a comprehensive, collaborative approach to managing complex web properties, IPM goes beyond the traditional marketing concept, adjusting quickly to the ever-changing nature of the web. Much like a shark is said to die if it stops swimming, an Internet presence's greatest adversary is stagnancy. By applying an iterative, agile approach to the life cycle of an Internet property, it...

As an online marketing company specializing in the field of Internet Property Management, we know first-hand the challenges of finding the most qualified specialists in the modern marketing field. Whether it's a Content Creator, Analytics Expert, or IPM Manager, finding the right person to fill those positions to our high standards can be an arduous task. Accordingly, Mondo has compiled an infographic that shines a spotlight on the necessity of online marketing experts in a future where traditional methods...

As has been predicted for many years, Online Advertising is poised to finally overtake TV Advertising by the end of 2016. With the web just a finger swipe away, the online media market has become a necessity for business growth with younger demographics overwhelmingly favoring the platform over traditional advertising gateways such as, in addition to television, radio and print media. As a striking impetus for a strategic Internet Property Management campaign, it is clear now more than ever that...

Collaboration is an integral part of the Internet Property Management (IPM) process. Working together with our customers to create an environment that fosters constructive collaboration is important to ensuring that our client’s needs are addressed. IPM companies must work hand in hand with their clients at every step of the process to ensure that the best course of action is taken to progress their Internet property. In IPM, collaboration is multi-tiered with Internet Property Managers constantly discussing new techniques and tactics that...

An Internet Property Management (IPM) company is accountable and takes responsibility for all Internet property-related problems regardless of fault. It takes ownership and seeks to resolve issues. It does not point fingers to absolve itself of responsibility or to place blame somewhere else. It seeks to identify resolutions to its customer’s problems and effectively implement solutions. In today’s business environment there are many instances where the blame game is played, according to the Harvard Business Review “ a...

Awhile ago I wrote about what is Internet Property Management and the benefits to hiring an Internet Property Management company. If you are still not quite sure what Internet Property Management is, check out this quick informational video. Today, I would like to talk about the role of the Internet property manager and how important a quality manager is for achieving online success. One of the biggest reasons to hire an Internet Property Management (IPM) company is you only...

IPM must grow alongside the Internet and all its offerings. So while searching for new and innovative approaches to the management of Internet properties, I stumbled upon the interesting question in an Adweek Social Times Article titled, "Can a Facebook page Replace a Small Business Website?" As a business owner, you might not be able to answer that question with certainty.  The concept is intriguing so lets dive deeper. Facebook has some serious clout. It's recognizable and practically everyone has one....