At Netsville, we have long lauded the great benefits of Internet Property Management (IPM), also known as MarTech Management – a pivotal blend of marketing, technology, and management techniques designed to fully take advantage of online digital opportunity. Creating, exhibiting, and overseeing a dynamic web property is a multi-tonged task than can easily overcome businesses, from small upstarts to even large corporations. IPM takes a comprehensive, holistic approach to managing complex digital properties, from their website cores to their social media presence and reach.
MarTech Management is the model for successful Internet Marketing, providing a proven, repeatable process that goes beyond the traditional marketing concept, adjusting quickly to the ever-changing nature of the web. Much like a shark is said to die if it stops swimming, an Internet presence’s greatest adversary is stagnancy. By applying an iterative, agile approach to the life cycle of an Internet property, it is kept dynamic, relevant, and SEO-friendly. Working closely with clients for collaborative success, MarTech Management and IPM’s main goal is to manage the entirety of this life cycle and nurture the value of a client’s web presence so they have the freedom to focus on what they do best – running their company.
Specifically, one of the most substantial benefits is that instead of hiring a web designer to create your website, database experts to manipulate your data, a hosting company to host your website, a support team to maintain the website, and a marketing agency to help market your website, an IPM company can tackle it all in one package deal. According to Scott Brinker, chiefmartec Editor and Program Chair, “[M]arketing, technology, and management are becoming inseparable. How you build and operate your technology-powered capabilities impacts your marketing. How you manage your organization, adapting process and structure to a world of software dynamics, impacts your marketing. Marketing strategy today depends on the technical and managerial innovations you can bring to life to realize your vision.”
With the customer at the center, an Internet property requires these fields working together for overall success. By applying the IPM methodology, a business client can rest assured that their Internet property has the technical engineering to keep it running, has a social media advocate to keep or propel it into the spotlight, and is constantly being updated to keep it relevant.
Supporting the whole of MarTech Management are the core principles of the IPM methodology: Collaboration, Accountability, Building Value, Responsibility, Iterative Design, and Strategy. These key tenets set the tone and expectations of a healthy campaign and provide the backbone to the entire enterprise. With the employment of these principles, a client is given a criterion to their peace of mind.
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.