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Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Martech 2017: The Four Biggest Trends So Far This Year "The biggest problem with year-end reviews is that, at least in marketing technology, a year can be a lifetime. So, to give you a head...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Are You Leveraging These Underutilized Google Analytics Features? "If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Small Business Owners: 3 Steps to Creating Accurate Google Analytics Reports "'Our traffic is going down,' said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared...

As a businessperson, it is vital to properly note the return on investment of your all your business activities. You want to know that the efforts you put in are providing a beneficial return. A good strategy is to set the proper objectives for measuring the business’s performance and tracking the progress. One of these objectives is analyzing social media efforts. Typically a business has a website and a number of social media accounts because they...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! How to Use Google Analytics Audience Data to Make Media and Marketing Decisions "Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of...

Once you have optimized and adjusted the way Google indexes your site, you need to check the Crawl section of Google Search Console to correct any problems that were found by the Googlebot. This is a vital step because if the Googlebot has issues with or cannot find a lot of pages on your site, it will think that your site is down or may pose a hazard to visitors. This can severely affect your page...

After eliminating Search Traffic Errors, the next step is to optimize your site’s performance in the Google Index section of Google Search Console (GSC). In general, this section will provide you with the tools to fine-tune how you want your site to be indexed, check significance of content keywords, ensure that resources the Googlebot may need are not blocked, and remove URLs that are of little relevance in searches.  Index Status When users search the Internet for something,...

The tools to eliminate Search Traffic errors section of Google Search Console (GSC) is a big one. Last week, we explored the Search Analytics Report but that was only one of the many tools available in this section such as: Links to Your Site, Internal Links, Manual Actions, International Targeting, and Mobile Usability. Links to your Site When another website links some of their content to content on your website, Google looks at it as a vote of...

Last week, we explored the benefits of Google Search Console’s (GSC) Search Appearance tools but that is just a small part of what makes GSC a necessity for your business. The Search Traffic section, for instance, has its own unique set of tools that optimize your site to gain more qualified traffic and conversions. The first of these tools is the Search Analytics Report which graphically displays how often your site appears in Google’s search results. The...

Successful website owners know that the difference between profit and failure is by improving their Search Engine Optimization (SEO) to attract more business and get ranked higher on Search Engine Results Pages (SERP). If you are not an SEO professional, the mountains of information you would have to consume to understand and enhance your ranking effectively can be overwhelming (which is why many businesses hire professional SEO companies, like Netsville, to manage their websites). One way...