Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

Google’s New Mobile-First Index and the Death of Desktop SEO

“This will be a complete game-changer for on-site search engine optimization. Google just started rolling out the so-called ‘mobile-first’ index. It’s going to change the way that your site gets ranked in the search engine results pages (SERPs). Here are a things you need to know about the mobile-first index so that you can optimize your website accordingly…”

Read more at Entrepreneur.

Improve Your Paid Search & Social Through Relationship Marketing

“A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion taking place…”

Read more at Marketing Land.

5 Marketing Essentials for Your Business to Appeal to Millennials

“Millennials are unique and must be treated that way. With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often misrepresented generation, the millennials are now being recognized as the consumers that will drive business growth for marketers…”

Read more at Entrepreneur.

Personalized Video Ads Could Be Huge

“Two of the biggest current trends in advertising are 1) the growth of digital video, and 2) increased personalization. So it stands to reason that combining these two in the form of personalized video could be an obvious direction of potential growth for the industry…”

Read more at MediaPost.

16 Free Social Media Marketing Tools

“Running a social media marketing campaign can be a daunting and time-consuming task. With so many platforms available, and with each one often requiring daily attention, you may not know where to start.

“Luckily, there are plenty of quality tools available to help you manage your social media marketing. From multi-platform scheduling tools to blog idea…”

Read more at Business 2 Community.

Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.