Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh

” Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers.But, over the time, this medium has become very competitive. With more and more retailers sending mailers left &; right, customers have become accustomed to ignoring email messages (unless they’re too good). So to stand out in a crowded inbox, you’ve to leave a mark.”

Read more at Entrepreneur

Google Lens an impressive start for ‘visual search’

“Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not always.”

Read more at Search Engine Land.


Idea web

The importance of targeting branded searches


“YouTube is rolling out a new tool, called Director Mix, to make it easier for marketers to churn out hundreds, if not thousands of variations of video ads. The company is on a mission to convince advertisers that

more relevant ads…”

Read more at Search Engine Land.



Bitcoin soared to over $19,000 on Coinbase — but other exchanges have totally different prices

“Bitcoin soared above $19,500 a coin on Coinbase’s GDAX exchange on Thursday at about 11:30 a.m. ET, three hours after it blew past $16,000. The massive tear upward seems to have put pressure on Coinbase’s infrastructure — the exchange said on Twitter that users were experiencing issues logging into their accounts because of record traffic”

Read more at Business Insider.


Which PPC metrics matter? Lessons from half a million keywords

“Are your AdWords campaigns working… like, really working?

That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you

put money into AdWords was that you wanted to get money out.”

Read more at Search Engine Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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