Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

If You Don’t Have a Good Customer Avatar, You’re Losing Money

“If you try to help everyone, you’ll never help anyone. That is possibly one of the most profound and impactful lessons in business. When you reach too far and try to help too many people, the message will be watered down so much that no one will truly benefit. You need to target. Your target can be huge or small, but it has to…”

Read more at Entrepreneur.

5 Strategies to Improve Your Ad Copy

“Ad copy is a very important element in online advertising, but it’s often ‘set and forget’ — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often continue to improve…”

Read more at Search Engine Land.

The FCC’s Case Against Net Neutrality Rests on a Deliberate Misrepresentation of How the Internet Works

“The FCC has just published the notice of proposed rulemaking that would roll back the 2015 Open Internet Order establishing net neutrality. Its first and primary justification for doing this is a way of defining…”

Read more at TechCrunch.

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

“Google’s holding its annual conference for marketers today in San Francisco, and to kick it off they’re announcing some new tools advertisers can use. One of them promises to tie your offline credit card data…”

Read more at Consumerist.

3 Simple Ways to Increase Conversions on Your Website

“You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that it’s mobile friendly. Keywords have been sprinkled throughout the copy to give the site a boost in SEO…”

Read more at Entrepreneur.

Check back next week for more Netsville Internet Marketing picks from across the web!
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