Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1

Shopping campaigns on Google and Bing continued to fuel paid search spend in Q1 2018, according to digital agency Merkle’s latest quarterly report. Overall, search spend increased 21 percent year over year among the sample of Merkle clients’ US campaigns included in the report[registration required].

Read more at Search Engine Land.

Report: Twitter sold data to Cambridge academic behind Facebook scandal

Now it’s Twitter’s turn. Bloomberg is reporting that the company licensed data to Aleksandr Kogan, the Cambridge University researcher whose “personality quiz” app on Facebook led to the Cambridge Analytica data privacy abuses.

Kogan’s company, Global Science Research (GSR), gained access to Twitter data through its API, reportedly for a single day in 2015. The data covered a five-month period from December 2014 to April 2015, Twitter said in a statement to Bloomberg.

Read more at Marech Today.

Companies Need To Start Reporting What AI Gets Wrong, Not Just What It Does Right

“In just a few years, deep learning-powered AI and other forms of machine learning have exploded from niche tools into the underlying basis of nearly every major modern online platform. Yet, even as these algorithms increasingly wield near-absolute power over what we see and say online, we have precious little visibility into how they function. If AI tools can robustly prevent hate speech and terrorist recruiting, flag false news and delete financial scams, they will be a welcome addition to our online lives.

The ultimate guide to bot herding and spider wrangling — Part Two

In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues.

How to let search engines know what’s important

When a bot crawls your site, there are a number of cues that direct it through your files.

Like humans, bots follow links to get a sense of the information on your site. But they’re also looking through your code and directories for specific files, tags and elements. Let’s take a look at a number of these elements.

Read more at Search Engine Land.


Is Cryptocurrency Applicable to the Everyday Consumer? Yes, and Here’s How

There is a lot of buzz surrounding cryptocurrency and blockchain these days. Nearly every digital media outlet is discussing the details of what it is and how it works. But one thing that these conversations sometimes fail to address is what exactly cryptocurrency means to the average person and business. The complexity of blockchain encryption, coding, and stocks rising and falling has a very little effect on the everyday consumer.

Read more at Business2Community.

Check back next week for more Netsville Internet Marketing picks from across the web!
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