Best of the Week (4/10 – 4/14)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
“Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone keep it up to date. However, as marketing evolves into a targeted…”
Read more at Entrepreneur.
“Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and Integral Ad Science will measure viewability for video ads and allow advertisers to compare attention metrics on Twitter to other channels. Twitter says Moat’s initial survey found that 99 percent of video ad impressions measured were viewable. The MRC threshhold for a viewable video ad is that at least 50 percent of the video player be in view for at least two seconds…”
Read more at Marketing Land.
“Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that ‘geographic proximity is the coin of the emerging localized-search realm,’ which matches what I observed with the Possum update in 2016. This major algorithm update was responsible for making proximity to the searcher the #1 ranking factor for local search. This drives up the incentive for companies to create fake…”
Read more at Search Engine Land.
“From Tom and Myspace in 2003 to Mark Zuckerberg and Facebook in 2004, social media has become part of the fabric of society. Almost a decade and a half later, the list of social media networks continues to grow, making it harder to compete through the noise. According to Statista, only 24 percent of the U.S. population had a social media profile in 2008. The current social landscape makes it feel like every…”
Read more at Forbes.
“Everyone agrees: referrals are the most effective, and cost-effective, way to generate new business, yet asking for referrals can feel awkward. You really could use some more clients but you don’t want to come across as desperate or pushy. Over the past year, I’ve been focusing my business on getting referrals. We’ve found that when a person is referred over to our business, they are 3x more likely to use our product after 90 days than someone who wasn’t referred…”
Read more at Entrepreneur.
Check back next week for more Netsville Internet Marketing picks from across the web!
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