Best of the Week (3/26 – 3/30)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’s News Feed changes? Here’s a refresher from Facebook’s official post back in January, “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
Read more at Entrepreneur.
“First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they include in their tweets. Even though the ad-targeting feature has been around for nearly two years now — arguably a lifetime on Twitter — some consider emoji targeting to be a fairly new concept when compared to the platform’s standard ad-targeting options.”
Read more at Marketing Land.
“Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere.
Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In the end, they both want the same thing: your purchase intent.”
Read more at Search Engine Land.
“Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing.
But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? That powerful, unbiased content is what can help take an average organization to an amazing level of success.”
Read more at Marketing Land.
“China’s campaign against virtual private networks used to bypass its internet restrictions adds to the extra expenses—and headaches—for foreign companies doing business in the country.
Under rules that take effect Saturday, businesses can use only VPNs approved by the government. Business groups and consultants see the VPN changes as part of a broader campaign by Chinese authorities to tighten their chokehold over Chinese cyberspace.”
Read more at The Wall Street Journal.
Check back next week for more Netsville Internet Marketing picks from across the web!
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