Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Digital advertising in 2018: 5 trends to watch
Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year.
Read more at MarTechToday.
4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget
Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed.
Read more at Entrepreneur.
Your Ad Here: How Fast Growing Startup GumGum Is Using Image Recognition Technology To Change Online Advertising
GumGum uses patented algorithms to “read” online images and then places related advertisements on top of them. For a client like Ford, for instance, GumGum can find all the images on the websites of its 2000 publishing partners (including Time, Wenner Media and Hearst) that relate to road trips and then drop a small Ford Explorer ad along the bottom of the picture or video player
Read more at Forbes.
Game over: The death of the sales funnel and leveling up attribution
It’s game over for the traditional customer journey.
Today’s consumer has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. The average consumer owns more than seven devices, using more than three each day, of which marketers typically only see one, according to the Data & Marketing Association’s 2017 Statistical Fact Book.
To put it a different way: The path to purchase has evolved from a two-dimensional side-scroller like Nintendo’s “Super Mario Bros.
Read more at Martech Today.
2017: The year in martech
After so many years of teases, we might as well call it.
In 2017, marketing and ad tech turned the corner toward becoming pseudo-human.
Arguably, we turned the corner long ago, but let’s just say that we’ve been able to make out the actual curve in the last 12 months. It’s nowhere near marketing tools that are artificially human yet, but we don’t have to squint that hard any more to see the pieces falling into place.
Let’s start with the realm we humans have long claimed as exclusively ours:
a high level of intelligence.
Read more at MarTech Today.
Check back next week for more Netsville Internet Marketing picks from across the web!
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