Online Advertising Overtakes TV in 2016 [INFOGRAPHIC]
As has been predicted for many years, Online Advertising is poised to finally overtake TV Advertising by the end of 2016. With the web just a finger swipe away, the online media market has become a necessity for business growth with younger demographics overwhelmingly favoring the platform over traditional advertising gateways such as, in addition to television, radio and print media.
As a striking impetus for a strategic Internet Property Management campaign, it is clear now more than ever that the future of commerce can no longer take the Internet for granted. To elaborate, Column Five has boiled down the stats in the infographic below plotting this “digital takeover” over the last few years.
Source: Column Five
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