What is Internet Property Management?
Have you ever heard of the acronym IPM? Well if you haven’t, IPM stands for Internet Property Management. Internet Property Management is taking a comprehensive, holistic approach to managing complex web properties. Your website is not as simple as it sounds, in fact it is actually a complex series of systems that all need to work together, making your website an Internet property.
For an Internet Property Management company the goal is to provide project, property and presence management to your internet property. This is a combination of creating/designing a website, and then maintaining and marketing the website. Internet property management can be vital for a company’s success.
The thought process behind Internet Property Management or IPM is instead of hiring a web designer to create your website, database experts to manipulate your data, then hiring a hosting company to host your website, a support team to maintain the website, and a marketing agency to help market your website, an IPM company does it all for you in one package deal.
In essence it eliminates all the finger pointing when a problem occurs with your website. Basically when a problem arises between all the different companies you hired in the process of creating your website, there can be some blaming when figuring out who has to fix the problem. With an IPM company none of that occurs. A problem emerges you have one company to call and the problem will be solved.
Another plus about IPM companies for your online presence is you get to pick the package of services you desire. From the tech services to the marketing services an IPM company works with you to improve your online presence.
Starting with the technology side, IPM companies usually offer a wide range of technical services. Most IPM companies have a good background in technology offering services such as web design, web development, ISP services, programming languages, and e-commerce.
Having the power to create and develop a high quality website, with the ability to host your website as well is a big feature. Instead of having to hire two different companies for this, an IPM company can do both and usually for a way lower price.
On top of those features IPM companies offer support and maintenance of your website for the duration of your contract. This is a big feature because most of the time when you hire a developer to create the website they are nowhere to be found once your website is created. An IPM company deals with any support problems along the way and updates your website with new features over time. This keeps your website with a new look and never gets outdated over time.
With marketing services like content marketing, email marketing and social media marketing, an IPM company gets you noticed on the Internet. Content marketing insists of the creation and publication of original content to help generate sales leads and push your brand forward. Your website and through social media is how you get eyeballs on your content. With the social media marketing skills an IPM company can provide you it is a great way to get your brand not only on the Internet but get it noticed on the Internet.
Having a presence on the Internet is difficult to accomplish if most of your time is dedicated to running your business. An IPM company makes the life of a business very easy. They are experts at everything you need to have a presence online. Yes Internet Property Management might not be a term you’ve heard very often but in the year 2015 you will start to hear it a lot more.
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.