Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

4 Critical Areas to Consider When Performing AdWords Audits

“Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many…”

Read more at Search Engine Land.

Twitter’s AI Play is Good for Marketers, and for AI

“Last week, Twitter announced that it is now using AI—specifically, deep learning technologies—to personalize content in users’ twitter feeds, making the platform much more relevant for its users, and potentially marketers. ‘Twitter’s dive into AI is absolutely a positive…'”

Read more at DMN.

How Marketing Psychology Can Improve Your Bottom Line

“Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results. Marketing…”

Read more at Entrepreneur.

6 Best Practices For Monetizing Mobile Video

“Video viewing on mobile devices is exploding. Smartphones are becoming the prevalent channel to discover content and explore products before purchasing As a result, a growing percentage of ad budgets are being directed toward mobile video ads. According to the IAB, advertisers are spending more…”

Read more at MediaPost.

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

“Social media is in virtually everyone’s hands at this point: With a phone or tablet, you’re connected. In fact, there are 2.3 billion active users on social media presently and those numbers are on the rise. This is great news for any business owner who is social media…”

Read more at Entrepreneur.

Check back next week for more Netsville Internet Marketing picks from across the web!
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