Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

4 Steps to Create a Lasting Brand Identity

“We’re all familiar with slogans like ‘Just Do It,’ ‘Live Más’ (Spanish for ‘more’) and ‘Because You’re Worth It.’ These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth…”

Read more at Entrepreneur.

Someone Reposted Your Page’s Facebook Video? You Can Now Take Some of Their Ad $

“Publishers, Page owners and video creators can now make some money when their copyrighted videos are reposted by other Facebook users. That’s one of several new options for video creators/owners that Facebook outlined this week. Users of the Rights Manager tool are getting an expanded set of choices for handling copyright violations. Facebook now offers four actions, including the opportunity to dip into the pockets of the offending user…”

Read more at Marketing Land.

Boost Your Organic Reach on Facebook

“If you sell a product, you may have tried Facebook Ads to drive targeted traffic to the product. Want to reach left-handed women in Coldwater, Ohio? With Facebook ads, you can! Did you know you can also target your regular Facebook posts to specific members of your audience? Why Would You Want to Do That? Organic reach on Facebook fell to around 6% in 2014. Today, it’s likely lower still. So for every 100 people who follow you, fewer than 6 will see your latest post. We’ll cover how Facebook decides which 6 people see your post, and why, because you…”

Read more at Business 2 Community.

5 Steps to Success for Low-Conversion-Volume Accounts in AdWords

“Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a week. Pretty simple, right?! But then someone throws a curveball at you: an account that only generates a few conversions a month. Goodbye, easy optimization! Hello, outside-the-box thinking. So, what’s tough about it? The obvious issue is that you have less data to work with, meaning optimization is more difficult. It’s also harder to…”

Read more at Search Engine Land.

Google’s Chrome Will Add New ‘Not secure’ Warnings Later This Year

“Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out. Google said, ‘[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.'”

Read more at Marketing Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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