Best of the Week (1/9 – 1/13)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
“It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI…”
Read more at Search Engine Land.
“Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and networking opportunities, today’s decision-makers are drowning in a sea of banner ads, emails, white papers and blog posts — most of it irrelevant and useless…”
Read more at Marketing Land.
“Write less content. Look for more distribution for SEO success. One of the most common mistakes I see amongst companies investing in SEO is that they’ll write 4-5 internal blogs per month. When it comes to external blogs and distribution, there is no defined strategy. Zilch. Nada. Backlinks are the foundation of Google’s algorithm. If you want a complex explanation of the original PageRank algorithm…”
Read more at Entrepreneur.
“After the holidays is usually the time you are likely scrambling to recover where you didn’t quite deliver in the past year. We should all remember, there is a fine line between marketing brilliance — and having to walk into your boss’s office and explain a poor customer digital experience that went viral. Sometimes the problem could be a personalization attempt that went awry…”
Read more at MediaPost.
“Customer Acquisition Cost, or CAC generally refers to sales and marketing costs that are incurred in the process of acquiring a customer. And, reducing this cost is an ongoing mission for any business that wants to survive and continue generating revenues. Customer acquisition is an expensive process, however with proper tips you can lower your CAC…”
Read more at Forbes.
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.