Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!


6 Proven Ways Content Marketing Benefits Your Small Business

“It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry. For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too…”

Read more at Entrepreneur.


Come Say “Hello” to These Creative Email Sign-Offs

“Believe it or not, your email sign-offs are just as important as the greeting and everything in between. A good sign-off seems something so casual…so arbitrary. After all, why would it matter?

“Well, think of it this way. When you go to say goodbye to someone that you’ve recently met, do you say ‘goodbye,’ give a handshake or a hug? Depending on how you say goodbye, it could really give the other person mixed messages. And, maybe that’s not a message you wanted to give…”

Read more at Business 2 Community.


What Mobile Messaging Mania Means For Marketers

“Mobile messaging apps haven’t quite taken over the world — but they’re getting there. By 2019, in fact, more than a quarter of the world’s population will be using mobile messaging apps, per a new prediction from eMarketer…”

“This year, mobile phone messaging apps will be used by more than 1.4 billion people — an increase of nearly 16%, year-over-year…”

Read more at MediaPost.


Google My Business Tests a Messaging Feature to Chat with Your Customers

“New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results. Google My Business has posted in their help documents about a new pilot program that allows some businesses to chat with their customers directly via the local knowledge graph panel…”

Read more at Search Engine Land.


While We Weren’t Looking, Snapchat Revolutionized Social Networks

“Snap Inc., the parent company of the popular photo-messaging and storytelling app Snapchat, is having a productive autumn.

“A couple of weeks ago, Snap filed confidential documents for a coming stock offering that could value the firm at $30 billion, which would make it one of the largest initial public offerings in recent years. Around the same time, it began selling Spectacles, sunglasses that can record video clips, which have become one of the most sought-after gadgets of the season…”

Read more at The New York Times.

Check back next week for more Netsville Internet Marketing picks from across the web!
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