Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!


Instagram Takes Aim at Snapchat With Live Video and Vanishing Photos

“The Facebook-owned photo and video sharing site embraces the ephemeral. Taking a page from the playbooks of both Facebook and Snapchat, Instagram introduced two new features Monday: live video streaming and private photos and videos that disappear after being viewed.

“With ephemeral video and photo messages, Instagram matches a feature that is the hallmark of Snap Inc.’s Snapchat—arguably Instagram’s biggest rival…”

Read more at The Wall Street Journal.


4 Psychological Triggers That Make People Like and Share Content

“Either they truly support your cause, or they just want to look good. How do you get people to like and share your content online? That’s the million dollar question, right?

“More social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people linking to your content. That creates a storm of Google-goodness, and that gets you ranked higher in search engines. The snowball of traffic, social interaction and backlinks continues…”

Read more at Entrepreneur.


Responsive Email at the End of 2016

“So, during the mid 90s the web standards movement was started and W3C was formed. The World Wide Web Consortium (W3C) is the main international standards organisation for the World Wide Web. The web standards movement had a large influence on the internet of today from initially pushing the idea of using CSS to style web pages all the way to adding accessibility to web pages. Creating a widely accepted standard in the various web technologies – CSS, HMTL and JS – allowed the web to accelerate as well as ultimately bring the various available browsers to offer an almost uniform experience across the web. During this period email marketing remained largely unchanged. Email marketing emails were built much like the first graphical web pages with the content laid out in static fixed width tables…”

Read more at Business 2 Community.


Mobile Video Builds Audience, With Dollars To Follow

“As previously announced, Instagram is adding live video to its popular service. Taking a page from Snapchat, meanwhile, the live videos will ‘disappear’ after they’ve been streamed.

“Technically, the live video will live on Instagram Stories, while the disappearing photos and videos for groups and friends will exist on Instagram Direct…”

Read more at MediaPost.


How to Market to Developers Without Causing Dis-Content

“Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers. Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white papers and other content for download. Fill out a form that asks for your name and email address to get access to all the PDFs and infographics you’d like.

“Ideally, you’ve found information that helps you get new insight into a strategic challenge or that provides really practical solutions to an ongoing business need…”

Read more at Marketing Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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