Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!


Kickstarter Launches a Livestreaming Feature

“It was just a matter of time, really. Facebook, Twitter and their ilk have been pushing live streaming in a big way of late, and certainly that brand of interactivity makes sense in the context of a service like Twitter.

“While it’s not technically a social network in the purest sense, Kickstarter could benefit a lot from that sort of prolonged customer engagement, both as campaigns look to draw in new backers and keep them in the loop throughout the process of delivering a product…”

Read more at TechCrunch.


Facebook Sued Over Inflated Video Ad Metrics

“Three marketers who say they purchased video ads on Facebook have sued the social networking service for allegedly providing incorrect metrics about the length of time that users spent watching video ads.

“The marketers allege in a potential class-action that Facebook ‘induced’ advertisers to purchase video ads — and to pay higher rates for them — by overstating the time that people spent watching video ads…”

Read more at MediaPost.


5 Things Entrepreneurs Should Never Say to Journalists

“If I have a hidden talent, it’s putting my foot in my mouth; I might blithely tell you how much your child looks like his stepdad, accidentally mistake your wife for your mother or even re-gift you a present you bought for me last year. Because ‘foot-in-mouth’ is my specialty.

“But, with a faux pas, after a few red-faced moments, all is soon forgotten…”

Read more at Entrepreneur.


The Evolution of CRM

“The importance of solid Customer Relationship Management software continues to grow year after year, and the market is expected to incur even more major changes over the next few years. As the industry evolves, the demand for CRM solutions has increased, forcing many companies to innovate at a rapid pace.

“In 2015, sales of CRM software totaled $26.3 billion, up 12.3 percent from $23.4 billion in 2014, according to Gartner…”

Read more at DMN.


On a Global Basis, Mobile Internet Usage Surpassed the Desktop in October

“A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend. According to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet on a global basis. The company said that in October, smartphones and tablets were responsible for 51.3 percent of internet usage worldwide vs. 48.7 percent for the desktop…”

Read more at Marketing Land.

Check back next week for more Netsville Internet Marketing picks from across the web!
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