There is little surprise in discovering that men and women use social media platforms differently. In the last five years, the overall usage gap has decreased but the remaining disparity leaves much to consider from a marketing perspective especially considering that certain platforms such as Facebook and Pinterest still maintain large differences between the genders. When it comes to advertising, the distinctions are more stark. In an eye-opening infographic, Digital Cloud takes a closer look at some of these differences and how it applies to brand interaction and online ad targeting.


Source: Digital Cloud

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