Iterative development is one of the key principles of Internet Property Management (IPM). A unique take on traditional project management, the iterative methodology allows for rapid development with the added benefit of good search engine optimization (SEO). Adapting some of the most beneficial traits of agile development, the iterative method focuses on teamwork and success through collaboration with the use of research, testing, and application to release a product in different phases or iterations.


By staging a website in iterations, for example, it helps keep the site fresh, avoiding the peril of stagnation. The more iterations that are released after the initial launch, the better the site climbs in search rankings. Through communication and involvement with the client, iterative developers make sure the client’s needs are fulfilled, maintaining a beneficial relationship during the whole process. From the project definition and planning, through the execution and control until the launch and after, the client is aware of each evolution and can participate at each step.

This method is an advantage for both the client and the developers because changes and minor modifications can be applied throughout the development process. Iterative methodology allows a prioritization of the features needed to publish an expeditious first iteration online and to test and improve continuously thereafter. Often times it is easy to identify the work of traditional website developers (or “waterfall” developers) whose main goal is to create, develop, and release a complete, finished product. These websites becomes snapshots in time and begin to languish and fester until an eventual redesign becomes imperative further down the line.

To an iterative developer, much like an Internet Property Manager, a website is a living, breathing property that requires constant care, nourishment, and grooming to maintain viridity and overall performance. This approach also helps identify any unforeseen gaps between the business needs and the user needs by testing the website and applying necessary changes to increase effectiveness and strengthening business objectives and branding messages.


The application of iterative development demonstrates a partnership with the client that doesn’t cease once a site goes live. Attune with the client’s goals of interminable growth, iterative developers share the ambition and continue to work with the client as their business continues to evolve. Through iterative updates, a website is kept active, fluid, and adaptive to user needs, keeping the site relevant, SEO strong, and contemporary.

Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.