“Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.”

If you haven’t checked this out yet you should.  It’s pretty awesome.  The people over at Search Engine Land have put together this pretty cool infographic, that’s really more a functioning table, illustrating the factors to SEO success and how they fit and work together.  They’ve released this updated version, and just as elements are discovered and added to the periodic table, so too are new “signals” discovered as factors to successful SEO.



According to their post, here’s how the table works:

“Each factor has a two letter symbol. The first letter represents the category the factor is part of, such as A for Architecture. The second letter represents the element itself, such as m for Mobile, giving Am its symbol.

Each factor also has a weight. This is a relative guide to how important it is to focus on a particular factor versus others and overall. Those with a +3 are most important, with +2 and +1 factors of lesser importance.

It’s also important to understand that the factors work together. No one factor will guarantee success. But several factors working together, even if they are minor ones, can increase the odds in your favor.

Violations are negative factors, spam activities that can harm your visibility. Don’t do these things! Violations, unlike the other elements, all begin with V regardless of what category they are in, so that they can more easily be identified as violations. With the weighting, factors marked -3 are considered worse than -2 and -1.”

Head over to seachengineland.com to learn more about what’s new changes were added to the table, and a more in-depth explanation about the table.

Source – Searchengineland.com

The Periodic Table of SEO Success Factors

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