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Internet Property Management Tag

MarTech, the melding of marketing and technology, bubbles up pretty often in conversations and collaborations with clients here at Netsville. As a description of initiatives that harness technology resources to marketing goals, MarTech is a keystone of our IPM philosophy that enhances your brand and the presence of your digital platforms and properties. Just as general contractors attend to a range of needs for your house, we tend to the two pillars of your digital properties: technology...

Managers of bricks-and-mortar properties have an important relationship with tenants and others who rely on them. The best managers encourage open communication, clarify needs, listen to feedback, and find solutions, whether it’s a broken appliance or a ceiling leak. Resolution of such issues doesn’t mean “writing off” the relationship. The same philosophy holds true for our Internet Property Management (IPM) approach, where collaboration with clients is key for us to thrive within our mutual space. The IPM methodology...

Internet Property Management (IPM) is the model of successful Internet Marketing and is a proven MarTech methodology. Taking a comprehensive, collaborative approach to managing complex web properties, IPM goes beyond the traditional marketing concept, adjusting quickly to the ever-changing nature of the web. Much like a shark is said to die if it stops swimming, an Internet presence's greatest adversary is stagnancy. By applying an iterative, agile approach to the life cycle of an Internet property, it...

After eliminating Search Traffic Errors, the next step is to optimize your site’s performance in the Google Index section of Google Search Console (GSC). In general, this section will provide you with the tools to fine-tune how you want your site to be indexed, check significance of content keywords, ensure that resources the Googlebot may need are not blocked, and remove URLs that are of little relevance in searches.  Index Status When users search the Internet for something,...

The tools to eliminate Search Traffic errors section of Google Search Console (GSC) is a big one. Last week, we explored the Search Analytics Report but that was only one of the many tools available in this section such as: Links to Your Site, Internal Links, Manual Actions, International Targeting, and Mobile Usability. Links to your Site When another website links some of their content to content on your website, Google looks at it as a vote of...

Last week, we explored the benefits of Google Search Console’s (GSC) Search Appearance tools but that is just a small part of what makes GSC a necessity for your business. The Search Traffic section, for instance, has its own unique set of tools that optimize your site to gain more qualified traffic and conversions. The first of these tools is the Search Analytics Report which graphically displays how often your site appears in Google’s search results. The...

The marketing technology landscape (or martech) has been growing at a torrid pace, with over 3,500 companies now considered players in that space. Martech is a term that describes the blending of marketing and technology.   Martech tools that Internet marketers use to achieve marketing goals and objectives have grown by leaps and bounds in the last few years.  Today’s marketing agencies that are engaged in Internet marketing or digital marketing have a vast array of technology tools at their...

If you are not already using a social media content calendar for your business, what is taking you so long? Content calendars are not difficult to set up and the benefits that they provide can lead to extraordinary effects to your social media campaigns. Some of these benefits include: 1. Keeping your ideas in one organized place. Do you keep scraps of paper all over your desk when an idea for a blog post or social media interaction...

Success on social media is all about the timing. Planning and posting your Twitter and Facebook posts during the right time of day is vital for reaching the greatest amount of users. You want to post when your online audience is at its peak (or, better yet, slightly before) and it is important to recognize that the same times do not apply uniformly across all social media outlets. For instance, Twitter has a much smaller window of...

Content is King. How many times have you heard that phrase? You know what? Content Marketing did not start with the Internet. Quality content on your website is just another way of communicating a story to your website visitors, tell them what you do, show them what you do, be the authority and they will come. “If you build it, they will come,” right? When Ben Franklin began his printing business, people learned about it because he...

mautic is open source marketing automation